Orita’s Breaking Beverage Brand Stereotypes

Orita’s Breaking Beverage Brand Stereotypes


Orita’s packaging, designed by FAENA Studio, doesn’t play it safe. Each bottle leans into maximal color blocking with neon yellows, electric blues, and hot pinks with type that feels pulled from a 70s soda fountain sign.

The logomark wraps the neck like a badge, and it’s bold, cheeky, and impossible to miss on a shelf. The design nails that fizzy, chaotic energy you’d want from a Mexican soda brand reboot.




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