Freshr Sustainable Technologies, a Canadian enterprise focused on eco-friendly active packaging solutions, has concluded an oversubscribed seed investment round.
This funding is intended to enhance the company’s manufacturing capabilities and support its expansion efforts.
Invest Nova Scotia led this funding initiative, with several other investors such as Diamond Edge Ventures, Nàdarra Ventures, BDC’s Climate Tech Fund, and Blue Tide Capital Ventures.
Invest Nova Scotia investment principal Jen Fuccillo said: “Freshr has developed a novel technology with substantial potential for reducing food waste on a global scale.
“By extending the shelf life of fresh proteins, Freshr’s solution lowers the environmental impact of the food industry, extends freshness to enhance the quality of the food being consumed, and provides suppliers with precious extra time to reach market – all without added ingredients. This is a powerful value proposition.”
The newly secured capital will also assist Freshr in turning existing partnerships into initial revenue streams.
Furthermore, the investment will support the company’s global expansion and strengthen its business and engineering capabilities.
At the heart of Freshr’s innovation is FreshrPack, a unique coating made from naturally sourced ingredients.
This coating is designed to prevent spoilage bacteria, thereby prolonging the freshness of packaged products.
The company has stated that this coating can be chemically bonded to various types of packaging films.
These films include compostable, post-consumer recycled, and recyclable materials, aligning with sustainability objectives.
FreshrPack is designed to integrate seamlessly into the fresh food supply chain. It is offered in three formats: sheet, roll, and bag, addressing the varied needs of industry participants.
Freshr Sustainable Technologies founder and CEO Mina Mekhail said: “It is extremely validating that this round was oversubscribed.
“We recognise the impact and influence of these investors and acknowledge the immense value in having investors who share our drive for global impact. They are critical to the company’s strategic growth.”
