Reusable water bottle provider Nalgene Outdoor is marking the tenth anniversary of its #RockNRefill campaign to reduce single-use plastic at live music events across the US.
#RockNRefill will be a part of 2024 tours performed by artists including Billie Eilish, Guster and Dead & Company, helping to reduce waste on a large scale.
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By GlobalData
Concertgoers can fill up for free at #RockNRefill water stations throughout the show, and then bring home a Nalgene bottle for future reuse.
The campaign was established in 2013 with nonprofit REVERB and has since introduced 500,000 reusable bottles to concertgoers and avoided the use of 5m single-use bottles.
Nalgene Outdoor’s bottles feature limited-edition artwork.100% of the sales are donated to social and environmental causes, raising more than $4m to date.
For 2024, Nalgene Outdoor will donate an additional 75,000 custom-designed bottles, each commemorating a respective artist’s tour or live event.
All Nalgene bottles are made in the USA from materials derived from 50% waste and BPS/BPA (Bisphenol S and A)-free content.
REVERB co-founder and co-executive and Guster guitarist and vocalist Adam Gardner commented: “As a touring musician for over 30 years, I saw first-hand how single-use plastic was hard to avoid on the road – it was just seen as almost inevitable.”
Nalgene Outdoor marketing director Eric Hansen added: “When we started this partnership it was rare for venues to allow reusable bottles on site. This simple addition to how concerts are run has forever changed the fan experience, the artists’ goals and venue operations for the better.”
Live event organisers are increasingly incorporating reusable packaging into their operations. BioPak recently collaborated with entertainment company Live Nation on compostable foodservice packaging.
