Ovii’s packaging, designed by Forner, exudes confidence and approachability through its soft lavender and gold color palette, offering a fresh visual identity within the hormone support space. The rounded typography, especially the distinct “v” in the logo, infuses the design with a sense of subtle femininity.
The gold circle on the packaging symbolizes an elevated standard of care, aligning with the brand’s promise of holistic symptom management for women who have to manage Polycystic Ovarian Syndrome (PCOS). The design communicates empowerment, optimism, and inclusivity, resonating with women seeking trusted, effective solutions.
Katie Forner, owner and creative director of Forner, walks us through the design process below.
