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Rate the Redesign: Frutero Ice Cream’s Playful Packaging Makeover by Olio Studio

Rate the Redesign: Frutero Ice Cream’s Playful Packaging Makeover by Olio Studio


We all love a good redesign. Or is it that we all love to hate a redesign? Design Twitter™ will have a field day on whatever brand refresh dropped that day, while LinkedIn will keep it a little more “professional.”  Regardless, they make for some of the most popular stories on DIELINE. But we wanted to get a little more granular and really take a deeper look at what’s going on under the hood.

That’s why we’re introducing our newest column, Rate the Redesign, in which we examine the latest redesigns to see if they nailed it or if they butchered a beloved brand baby.

And, yes, there’s even a graded score. What grade did Olio Studio get for their latest redesign? Find out below.  



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