Echo’s packaging, designed by Lika Fadeeva, takes inpsiration from zine culture with a punchy pop-art palette and halftone texture that feels exactly like a risograph print.
Each flavor is wrapped in a chaotic but calculated burst of color: mojito in lime, aperol in fire orange, and lagoon in icy blue, each anchored by a stacked sans-serif logo that reads vertically. The all-over print bleeds into loud patterning that makes the cans feel almost fizzy on sight. It’s loud, graphic, and looks like summer on a can.
