Joy’s packaging resembles a graphic design thesis distilled into a soda can. Designed by Studio of Design and Art , the matte label is punched up with oversized, fire-engine red lettering that reads “JOY” in a custom geometric typeface that’s equal parts playful and declarative.
The short can adds to the visual punch, turning a simple cola into something more playful and unexpected. It’s unapologetic and intentionally maximal, mirroring the name’s promise of “life’s simple pleasures.”
