Non-alcoholic beer has taken off in recent years. No longer dominated by sickeningly sweet brews, the category has seen plenty of innovation with beers that almost taste like the real thing. And with the success of brewers like Athletic, even the big boys are putting a little more effort into the drinks and meeting consumers where they are.
So, here’s a tip to other brewers who want to get in on all the NA action—maybe now’s the time to change the name of your beer ever so slightly by adding an “o” to the end.
Coorso? Millero? Dogfish Heado? Any takers?
