Léna Labarussias designed Aube Café, and the packaging drops a brushstroke-heavy abstract landscape straight onto the front. There are no gradients, but the raw texture and color looks like it’s swiped from a sketchbook.
The type below stays sharp and sans-serif, anchoring all that motion in clean black. Icons for flavor notes and intensity are written along the bottom. It’s instant coffee, but the bag reads more like a limited-edition art print.
Léna Labarussias shares more about the design process below.
