For Mello, tl;dr gave cat food an updated look and feel. The wordmark leans into high-contrast typography, with wonky letterforms and a sharp “M” that doubles as a feline tail swipe. The cans are stacked with punchy colors and little black cats creeping around the labels. Packaging doubles as a billboard, no gradients, no fluff, just bold layouts, oversized type, and unapologetically loud shelf presence.
