Little Dish’s packaging, designed by Derek&Eric, brings a kid-first approach without sacrificing clarity for the grown-ups actually buying it. Each meal gets its own background color, from pink, yellow, and baby blue, each paired with warm animal mascots, including elephants and scarf-wearing dinosaurs.
The typography is playful but legible, with the brand name sitting neatly in a bold bowl icon. What really stands out is how the layout mirrors the food: orderly, approachable, and portioned just right. It’s cheerful, but doesn’t talk down to its audience, just how children’s food brands should be positioned.
