We seem to be living in a time where every season comes with its own fleeting yet defining “thing.” It’s a vibe, an aesthetic, sometimes even a fruit or vegetable that takes center stage. This year, we’re in the process of saying goodbye to “tomato girl summer.” It’s a fruit, yes, but it’s also a mood. A seasonal celebration of produce, of slowing down, of channeling your inner Martha Stewart fused with the visuals and feelings of a European summer. It’s about afternoons spent gardening, evenings filled with cooking, and, yes, embracing the simple charm of tomatoes, not just in recipes, but as an aesthetic of their own.
Plus, beyond the aesthetic, summer is and has been peak tomato season. The tomato sandwiches are being made. Tomato galettes on repeat. And nothing’s quite better than a thick slice of tomato on a hamburger after a long day at the beach.
To mark the close of this delightfully red-hued summer, we pulled together some of our favorite packaging designs that put tomatoes front and center. From bold illustrations to subtle, vintage-inspired labels, each one captures the freshness, vibrancy, and timelessness of the tomato. Honestly, scrolling through them makes us wish summer, and tomato season, could linger just a little longer, if only so we could keep enjoying how perfectly this produce doubles as a design element.
