Blue Bell Creameries in the United States has issued a voluntary recall after a packaging error caused nut-containing ice cream to be sold under the wrong label, creating a dangerous situation for people with nut allergies.
What happened and what’s at risk
A batch of Moo-llennium Crunch ice cream, which contains almonds, walnuts, and pecans, was mistakenly placed into cartons labelled as Chocolate Chip Cookie Dough. While the lids correctly displayed Moo-llennium Crunch, the mislabelled cartons risked misleading consumers.
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The problem was identified on 22 August 2025 by a Blue Bell employee restocking a retailer. The company has warned that anyone with nut allergies could suffer severe or even life-threatening reactions if they consume the product.
Which products are affected and where
The recall applies to half-gallon cartons marked with lid code 061027524. They were produced at Blue Bell’s facility in Brenham, Texas, and shipped to retailers in 16 U.S. states.
The affected states are Alabama, Arkansas, Florida, Georgia, Indiana, Illinois, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma, Tennessee, Texas, and Virginia.
What actions are being taken
So far, no illnesses or allergic reactions have been reported. Blue Bell is asking U.S. consumers who purchased the affected product to return it to the place of purchase for a full refund. Customers seeking further guidance can contact the company’s consumer relations team by phone or email.
