Just in time for a summer of soccer, Kellanova brands, now part of Mars Snacking, and the U.S. Soccer Federation are kicking off their partnership with the introduction of six limited-time snacks built for shared moments with your pack that make soccer more than a sport.
Inspired by the team spirit at the heart of the game, the lineup celebrates the entire pack – from the players on the pitch to the fans cheering them on. Whether you’re hosting the watch party, heading to the match or showing up with the snacks, this roster of flavors is ready to score.
“The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic,” said Maggie Hoy, Omni Center of Excellence Lead at Mars Snacking. “This lineup is a banner for U.S. team spirit; from sweet to savory, we’ve created limited-edition flavors in partnership with the U.S. Soccer Federation meant to be the perfect co-star for every goal, every save, and every moment of celebration this season.”
From on-the-field competitors to the off-the-field supporters, the two are turning everyday snacking into team pride with:
- Cheez-It® Original Flags & Stars: Celebrate the timeless, iconic cheesy goodness and crunch of Cheez-It® Original, now in fun, festive flag and star shapes. Every bite is baked with 100% real cheese, delivering that perfectly toasted, savory flavor customers know and love.
- Cheez-It® Chili Cheese Dog: Get ready for a flavor experience that’s both nostalgic and excitingly bold. Each bite is packed with the satisfying heat of chili, the rich creaminess of cheese and the savory flavor of a classic hot dog. It’s the taste of summer fairs and late-night cravings all in one perfectly crunchy bite.
- Pop-Tarts® Star-Spangled Blueberry: Experience the breakfast classic with a spirited twist. Bite into a unique red pastry to discover a sweet, blueberry-flavored filling. Each Pop-Tart is topped with white icing and festive red and blue sprinkles, creating a delicious tribute to team pride in every bite.
- Pringles® Spicy Loaded Nachos: Enjoy the bold, savory flavors of spicy jalapeño and nacho cheese in a perfectly crunchy potato crisp. Every bite delivers a dynamic blend of zesty jalapeño, rich cheddar cheese, and a kick of savory spices for a satisfyingly spicy crunch.
- Rice Krispies Treats® Red White & Blue Sprinkles: Indulge in the simple, marshmallowy goodness of the classic Rice Krispies Treats, now with a festive flair. Each Rice Krispies Treat is topped with a sprinkle of red, white and blue, adding a delightful crunch to every bite. A timeless snack, dressed up for celebration.
- Town House® Star Spangled Original Crackers: Savor the classic, buttery taste of Town House now in the form of a flag-shaped cracker. Each bite delivers a light, crispy crunch and savory, toasted notes, making it the perfect snack while celebrating a favorite team.
“Our fans are at the center of everything we do,” said Catherine Newman, Chief Marketing & Communications Officer at U.S. Soccer. “This collaboration with Kellanova is about meeting them in the moments that matter most. At the watch parties, matches and shared experiences that make soccer so special. It’s a fun, accessible way to bring fans closer to the game and to each other.”
Shop the limited-time offerings when they hit shelves nationwide this May. Fans can also discover additional U.S. Soccer-packaged retail exclusives perfect for game day celebrations in special in-store displays at select retailers nationwide for a limited time. Visit ItTakesAPack.com for more information.
