Sure, the holidays are in the rearview mirror, but in all of the chaos the “joyful season” brings, we missed a few standouts.
Case in point? The packaging design for Bertolini & Figli’s 2024 panettone tin, designed by NEOM, is a festive blend of elegance and tradition. The muted green background is soft and refined, functioning as the perfect canvas for detailed illustrations of butcher’s broom and bright red berries.
Subtle white dots scattered across the design resemble falling snow, creating a wintry charm without feeling overly ornamental. The gold-framed diamond at the center highlights the brand’s name and tagline, while the eight-pointed star adds a symbolic layer of renewal and celebration, tying the design to the spirit of the holidays.
