Patrón just rolled out its first packaging refresh in 36 years with strategic partner and global creative agency Servaire & Co.
The update keeps the brand’s quickly recognizable squat bottle but sharpens the details, with cleaner typography, bolder metallic foils, and refined glasswork that makes the faceted edges catch the light. Each SKU receives a distinct color-coded neck wrap, ranging from lime green on Silver to deep crimson on Extra Añejo, while maintaining the brand’s silhouette without compromising its shelf presence.
