Ezgi Sarıcas packaging for Nue natural deodorant effectively utilizes shape and color to enhance recognition. The bright orange and lavender blocks form an hourglass-like mark across both the box and the product itself, tying identity and function together.
Minimalistic typography keeps the focus on the name “nue,” while supporting details like “Your Forever Deodorant” are positioned with precision. The design communicates refillability and freshness without visual clutter, showing how structural packaging and graphics can work as one clear system.
