Steam Whistle Brewing’s in-house creative team has given its pilsner a new look that keeps things unmistakably green while tightening up the details. The updated wordmark gets cleaner letterforms with better spacing and more impact, paired with subtle motion lines that lean into the brand’s name.
The packaging system is simplified with fewer distractions, allowing for more focus on the recognizable steam whistle graphic. Compared to the previous design, this version is crisper, more consistent across bottles, cans, and packs, and easier to spot on shelves. It’s a smart evolution without losing what drinkers already know, and proof that a redesign doesn’t have to be a complete overhaul.
