Menasha Packaging Company, North America’s largest independent provider of packaging and supply chain service solutions, has announced its strategic partnership with the Amazon Transparency Program. This collaboration, supported by Menasha’s investments and advancements in variable data printing technology, empowers suppliers selling through Amazon to seamlessly integrate Transparency codes into their packaging strategies, ensuring product authenticity and enhancing consumer trust.
The Amazon Transparency program combats counterfeit products by assigning unique 2D alphanumeric codes to each unit sold. These codes are scanned by Amazon prior to shipment, verifying authenticity and protecting brands from the damaging effects of counterfeit sales and negative reviews.
Menasha Packaging offers end-to-end support for brands wanting to deliver packaging solutions to Amazon in this space—from primary to secondary packaging—through:
- Advanced Variable Data Printing (VDP): Menasha’s sophisticated VDP capabilities allow for seamless integration of unique identifiers and tracking codes across packaging materials.
- Comprehensive Packaging Solutions: Support for a wide range of packaging formats including folding cartons and corrugate, with flexibility for both large and short production runs.
- End-to-End Co-Packaging Services: Integrated co-packing services streamline the production process and ensure quality control throughout, while supporting Amazon’s sustainability initiatives with Ship In Product Packaging (SIPP) compliant packaging.
“We are pleased to welcome Menasha Packaging to the Transparency Service Provider (TSP) program. Their advanced variable data printing capabilities and comprehensive co-packing services, combined with seamless Transparency API integration, enable brands to protect their products through a simplified, single workflow solution. Menasha’s expertise across multiple packaging formats ensures our mutual customers can implement Transparency efficiently and confidently,” said Michael Manley, Head of Implementation and Transparency Service Provider Network, Amazon.
Additional Benefits to Brands/Suppliers:
- Brand Protection: Eliminate counterfeit risks and safeguard reputation.
- Increased Sales: Authentic products drive consumer confidence and repeat purchases.
- Operational Efficiency: Streamlined packaging integration with Menasha’s agile services.
- Customer Engagement: Transparency codes offer a direct channel to connect with consumers.
- Supply Chain Insights: Real-time tracking of product authenticity and inventory.
