Designed by What Else Studio, Montara’s packaging takes inspiration from the California sunshine with a design that feels as bright as its sparkling beverage. The typography is big, clean, and confidently stacked, with “Montara” running vertically on the can for maximum shelf presence.
The color palette is a sharp mix of electric yellow and ocean blue, creating an instant association with coastal freshness. The starburst icon pulls double duty as a visual anchor and a wink at the drink’s sparkle. The design is perfectly coastal, yet it doesn’t feel clichéd. It balances the aesthetic just right.
