Women in Packaging: Ayla Wolk, Senior Business and Design Manager, Veritiv

What was your first job in packaging?

My first job in packaging was at Carter’s / OshKosh as a Graphic Designer. After earning my degree in Advertising from Michigan State University, I decided to go to a small design school in Atlanta, called the Creative Circus. That was my first introduction to the packaging realm and was my launchpad into branding! I then had the opportunity to work with some other well-known brands, such as Spanx and Baby Einstein, which gave me a real appreciation for how integral packaging is for both communication and the more tactical side of product protection. Those early days were a great learning experience, and they set the stage for everything I’ve done since.

Now, as a Senior Business and Design Manager at Veritiv, I have been fortunate to grow within a company that values my identity and invests in my development as a leader. My journey has been shaped by the mentorship of women who paved the way, including leaders like Barbara Hamilton, the Global Director of Design + Engineering at Veritiv. Barbara’s guidance, encouragement, and example have made a lasting impact on me, pushing me to become not just a stronger designer but a better leader as well.

What made you stay in the industry?

The packaging industry is so much more dynamic and creative than I initially understood. What continues to intrigue me is the constant challenge to think outside the box. Every new project felt like a fresh puzzle to solve, and I enjoy the sense of accomplishment when we land on a solution that works for the client and resonates with consumers.

Another huge factor was the people, especially the women who mentored me and showed me what was possible in this field. One of the best pieces of advice Barbara has given me is to always assume positive intent. That rings in my head on a daily basis and creates space to really listen to and understand my partners, so that we can build strong partnerships through mutual respect. The support of my mentors and their encouragement have made a lasting impact on me and inspired me to stay and grow my own career in packaging.

Why are women important in packaging?

Women are important in the packaging industry because we bring valuable perspectives and unique approaches that really help drive innovation and growth. In my own experience, working alongside incredible women strengthens my confidence, inspires me to be bold in my approach, be proud of what I’ve accomplished, and to continue to throw my hat in the ring. Not only do I benefit from their insights and support, but our company and our customers do, too. The packaging we create is more thoughtful, appealing, and effective, which ultimately leads to a better experience for everyone.

How can we get young women and girls interested and excited about a career in packaging?

A great place to start is by creating programs and initiatives that support women at every stage of their journey, from their very first internship all the way to leadership roles. I’ve seen firsthand how powerful mentorship is in career growth. Having a mentor gives you the confidence to trust your instincts, step outside your comfort zone, and take on new opportunities that you might not have considered on your own.

Why aren’t there more women in the packaging industry?

There are a lot of factors at play, but one of the biggest is the lack of visibility and mentorship for women at higher levels. Packaging design has deep roots in engineering, a field that has been historically male-dominated, and women were not always encouraged to pursue math and science careers. Today, women are still underrepresented in leadership and decision-making roles in packaging. That can make it intimidating for women to enter or advance within the field. We need to break down those barriers by actively supporting women’s development and fostering inclusive cultures where everyone feels valued and heard.

How can women support other women?

I think the most important thing women can do for one another is to be intentional about lifting each other up. Mentoring each other, sharing experiences, and celebrating each other’s successes all provide valuable support. It’s also about creating opportunities and advocating for one another, whether recommending a colleague for a project or just being that friendly face in the room. When women support each other, it helps everyone and builds a more inclusive, innovative industry.

Any advice on how to find a mentor?

Finding a mentor can feel intimidating at first, but it’s about building relationships and being open to learning from others. I always recommend looking for someone whose career or leadership style you admire, even if they’re outside your immediate team or department. Don’t be afraid to reach out and ask for a conversation. Most people are flattered and happy to help, even if it’s just to answer a few questions or share some advice.

What advice would you give your 25-year-old self?

I think a lot of women in business might relate with how I felt growing up — I struggled with self-esteem and always thought that, surely, there was someone else more qualified than I to do “the thing” — whatever that was at the time. I lacked the confidence to share my thoughts and use my voice.

However, after years of experience in the corporate world, meeting and working with other incredible women in business and becoming a mother, I started to completely shift that view of myself — I am strong and capable, I see women around me doing all these amazing things, and I’m one of them! If I could go back and talk to my 25-year-old self, I’d tell her that she is incredibly intelligent, and that it’s OK to take risks. I’d tell her to trust her instincts and to keep pushing through the moments of doubt, because those are the times you grow the most. Don’t be afraid to speak up, share your ideas, and embrace new challenges even if they scare you. You belong at the table, and your perspective is valuable.