Uncrustables are a snack that resembles the classic peanut butter and jelly sandwich on white bread, in a crustless pouch form. Made by J.M. Smucker’s, they’ve become a hit with kids, as one might expect, but also apparently NFL athletes. They’re also a cash cow for Smucker’s as they’re now considered a billion-dollar brand.
So it’s not all that shocking that J.M. Smucker’s would take umbrage at anyone muscling in on their PB&J pouch business. On October 13, 2025, Smucker’s filed a lawsuit in federal court against retailer Trader Joe’s, alleging trademark infringement.
Trader Joe’s sells a private-label crustless PB&J sandwich that is similar in concept to Uncrustables. However, the Smuckers’ lawsuit claims that the popular supermarket’s version is an “obvious attempt to trade off on the fame and recognition of the Uncrustables design marks.” Smucker’s claims that Trader Joe’s product creates confusion and deceives consumers into thinking it has some association with, or endorsement of, Uncrustables.
