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Shelf Life 072: Do We Really Need Beer For Girls or Wipes For Dudes?
Shelf Life 072: Do We Really Need Beer For Girls or Wipes For Dudes?
Barbara RuckerJul 27, 2025

From “Hot Girl Pickles” to “Dude Wipes,” gender-coded branding has taken over consumer packaged…

Studio One Eleven Develops Packaging for Gold’s Gym that Meets the Gold Standard
Studio One Eleven Develops Packaging for Gold’s Gym that Meets the Gold Standard
Barbara RuckerJul 27, 2025

Gold’s Gym has been a premier strength training and bodybuilding gym for over 60…

England gets £1.1bn to cut packaging waste
England gets £1.1bn to cut packaging waste
Barbara RuckerJul 28, 2025

The initiative aims to make recycling easier, boost material quality, and cut packaging waste…

Nelipak starts construction on new healthcare packaging plant in Costa Rica
Nelipak starts construction on new healthcare packaging plant in Costa Rica
Barbara RuckerJul 28, 2025

The plant is set to open in mid-2026. Credit: Nelipak. Healthcare packaging solutions provider…

Goulburn launches soft plastic recycling trial
Goulburn launches soft plastic recycling trial
Barbara RuckerJul 28, 2025

The trial will run until 30 June 2026. Credit: Goulburn Mulwaree Council. Goulburn Mulwaree…

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Morphe’s Forbidden Collection Drips With Temptation
Barbara RuckerFeb 3, 2025

Design Army’s packaging for Morphe’s “Forbidden Collection” is a surreal, fruit-drenched visual feast that…

Danu’s Nut Milk Packaging Leads With A No Frills Design System
Danu’s Nut Milk Packaging Leads With A No Frills Design System
Barbara RuckerFeb 3, 2025

For nut milk, it makes sense that the hero of the packaging becomes the…

Mustard Partners With Heinz on MUSTAAAAAAAAAARRRD Collab Because Of Course
Mustard Partners With Heinz on MUSTAAAAAAAAAARRRD Collab Because Of Course
Barbara RuckerFeb 3, 2025

Kendrick Lamar had himself a night at the Grammy’s and won Record of the…