brand identity

Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy 
Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy 
Barbara RuckerMay 28, 2026

Wuben, by Pigeon Studio, is one of the most interesting examples of where craft…

24 Highlights From Sweets & Snacks 2026
24 Highlights From Sweets & Snacks 2026
Barbara RuckerMay 27, 2026

Every year, the Sweets & Snacks Expo somehow manages to feel less like a traditional and…

Rosi’s Charms Pizza Lovers Everywhere with its Clever Oil Can Bottle and Retro Pizzeria Look
Rosi’s Charms Pizza Lovers Everywhere with its Clever Oil Can Bottle and Retro Pizzeria Look
Barbara RuckerMay 27, 2026

Rosi’s Hot Oil stands out on the shelf and counter with a unique oil…

Jous Delivers a Drink for the Yoga Mat and the Dance Floor 
Jous Delivers a Drink for the Yoga Mat and the Dance Floor 
Barbara RuckerMay 26, 2026

The hydration drink category is plenty saturated; that’s no secret, and most brands have…

Jollie Made Collagen Look So Good You’ll Want to Eat the Box
Jollie Made Collagen Look So Good You’ll Want to Eat the Box
Barbara RuckerMay 22, 2026

Collagen jelly sticks aren’t new, but Jollie’s packaging, designed by Daria Shiian, makes you…

Plezi Gets a Sporty Refresh For ‘Game Winning Hydration’
Plezi Gets a Sporty Refresh For ‘Game Winning Hydration’
Barbara RuckerMay 22, 2026

Better-for-kids brand Plezi shifts focus to sports hydration and healthier sodas with a brand…

Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn
Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn
Barbara RuckerMay 21, 2026

Buddy-Buddy rebuilds Element Brooklyn around a chiseled serif wordmark and scent-coded color system designed…

More Than a Feeling? Why Packaging Forms Drive Brand Preference
More Than a Feeling? Why Packaging Forms Drive Brand Preference
Barbara RuckerMay 20, 2026

Old Bay is having a moment. No, we’re not just saying that because shrimp…