brand redesign

‘Purse Candy’ Powerhouse: Fun, Dynamic Redesign from BUILT Puffs Up Performance
‘Purse Candy’ Powerhouse: Fun, Dynamic Redesign from BUILT Puffs Up Performance
Barbara RuckerFeb 12, 2026

As demand for protein snacks grows, it’s never been clearer: consumers are looking beyond…

Sun-Bird Unveils Vibrant New Packaging
Sun-Bird Unveils Vibrant New Packaging
Barbara RuckerJan 5, 2026

C.H. Guenther and Sun-Bird®, the trusted kitchen staple for creating easy, restaurant-quality Asian dishes…

Lay’s Debuts Largest Global Brand Refresh in Nearly a Century
Lay’s Debuts Largest Global Brand Refresh in Nearly a Century
Barbara RuckerOct 9, 2025

PepsiCo has announced that Lay’s is unveiling its most significant global brand transformation in…

Altos Tequila Launches New Bottle Inspired by Mexican Heritage
Altos Tequila Launches New Bottle Inspired by Mexican Heritage
Barbara RuckerJul 28, 2025

As demand for premium tequila continues to surge, Pernod Ricard’s Altos tequila is making…

House Wine Introduces Vibrant Kodachrome Can Packaging
House Wine Introduces Vibrant Kodachrome Can Packaging
Barbara RuckerJul 15, 2025

House Wine, the number one aluminum can wine brand and maker of best-selling Rosé…

Bulletproof Reintroduces Itself with New Look and Evolved Mission
Bulletproof Reintroduces Itself with New Look and Evolved Mission
Barbara RuckerJun 2, 2025

Today, Bulletproof™, the brand that introduced millions to clean coffee and performance-focused nutrition, is…

HI-CHEW debuts new packaging
HI-CHEW debuts new packaging
Barbara RuckerMay 7, 2025

HI-CHEW, the fruity, chewy candy, is unveiling a fresh new look at the 2025…

Sprinkles Chocolate introduces S'mores Cupcake Cups
Sprinkles Chocolate introduces S'mores Cupcake Cups
Barbara RuckerApr 15, 2025

Sprinkles Chocolate, the CPG extension of the cupcake bakery, is bringing a seasonal favorite…