brand redesign

Lay’s Debuts Largest Global Brand Refresh in Nearly a Century
Lay’s Debuts Largest Global Brand Refresh in Nearly a Century
Barbara RuckerOct 9, 2025

PepsiCo has announced that Lay’s is unveiling its most significant global brand transformation in…

Altos Tequila Launches New Bottle Inspired by Mexican Heritage
Altos Tequila Launches New Bottle Inspired by Mexican Heritage
Barbara RuckerJul 28, 2025

As demand for premium tequila continues to surge, Pernod Ricard’s Altos tequila is making…

House Wine Introduces Vibrant Kodachrome Can Packaging
House Wine Introduces Vibrant Kodachrome Can Packaging
Barbara RuckerJul 15, 2025

House Wine, the number one aluminum can wine brand and maker of best-selling Rosé…

Bulletproof Reintroduces Itself with New Look and Evolved Mission
Bulletproof Reintroduces Itself with New Look and Evolved Mission
Barbara RuckerJun 2, 2025

Today, Bulletproof™, the brand that introduced millions to clean coffee and performance-focused nutrition, is…

HI-CHEW debuts new packaging
HI-CHEW debuts new packaging
Barbara RuckerMay 7, 2025

HI-CHEW, the fruity, chewy candy, is unveiling a fresh new look at the 2025…

Sprinkles Chocolate introduces S'mores Cupcake Cups
Sprinkles Chocolate introduces S'mores Cupcake Cups
Barbara RuckerApr 15, 2025

Sprinkles Chocolate, the CPG extension of the cupcake bakery, is bringing a seasonal favorite…

Pentawards Turns Its Attention to Rebranding, Connected Packaging
Pentawards Turns Its Attention to Rebranding, Connected Packaging
Barbara RuckerFeb 13, 2025

Top ✕ The Pentawards have become the seminal event that honors each year’s packaging…

PODCAST | Award-Winning Brand Redesign: Smirnoff Ice
PODCAST | Award-Winning Brand Redesign: Smirnoff Ice
Barbara RuckerJan 17, 2025

Packaging Strategies recently sat down Shang Wu, Client Director, and Nei Valente, Creative Director, for…