- UK-based seedhouse Unwins has partnered with female-led studio One Good Reason to launch an illustrative packaging redesign for its wildflower seed mixes, shifting from traditional product photography to a tactile, gardening journal aesthetic.
- The redesign aims to combat the 97% loss of UK wildflower meadows by reframing gardening instructions as chapters to build consumer confidence and support vital pollinators like bees and butterflies.
According to the UK government, 97% of natural wildflower meadows have been lost in the countryside. Wildflowers are vital to butterflies and bees, yet many people are not replacing the meadows they’ve lost because they hesitate to replant due to a lack of confidence in their own green thumbs.
