CPG Design

Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn
Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn
Barbara RuckerMay 21, 2026

Buddy-Buddy rebuilds Element Brooklyn around a chiseled serif wordmark and scent-coded color system designed…

Color Does All The Talking For Crumb
Color Does All The Talking For Crumb
Barbara RuckerMay 20, 2026

Crumb’s color-coded body care line proves a great hue system and rounded matte forms…

Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Barbara RuckerMay 18, 2026

Some brands start to fade into the background because they’ve been around for what…

Cactus Country’s Bad Hambres Refresh Is Burrito-ful, er, Beautiful
Cactus Country’s Bad Hambres Refresh Is Burrito-ful, er, Beautiful
Barbara RuckerMay 15, 2026

Frozen burrito brand Bad Hambres recently updated its brand identity after achieving social media…

Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Barbara RuckerMay 7, 2026

Design agency Sister Mary recently refreshed the visual identity and packaging for beer brand…

The Dieline’s Best of April 2026
The Dieline’s Best of April 2026
Barbara RuckerApr 30, 2026

April had it all. From brand refreshes on grocery store staples to small-batch packaging…

From Baggy to Boutique: The Decade That Transformed Cannabis Branding
From Baggy to Boutique: The Decade That Transformed Cannabis Branding
Barbara RuckerApr 20, 2026

With changes to state and federal laws, cannabis has gained legitimacy, rapidly evolving branding…

The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
Barbara RuckerApr 15, 2026

Garage Beer resurrects the stubby bottle and drops a 24-pack hardware bucket to stand…