Canned coffee has been around since 1969, when it was first introduced in Japan by the Ueshima Coffee Co., which released UCC Coffee with Milk. While the category has evolved dramatically over the decades, I don’t think it has quite looked as unapologetically fun as NoCaff by Syeda Maham does. The typography references 1970s American soda branding and comic book lettering in equal measure, wrapping around the can with enough scale that the typography essentially becomes the illustration.
The color system is a two-can split between a fire engine red and a cool powder blue, both used as full-body can wraps with the wordmark reversing out in white or red depending on the ground.
NoCaff turns the absence of caffeine into the brand’s entire personality, and the design has the confidence to match.
