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Colombian Studio Epigrama Design New ‘Reuse’ Symbol

Colombian Studio Epigrama Design New ‘Reuse’ Symbol

Standards developer PR3 has announced a new mark to indicate packaging reusability. Unlike the “chasing arrows” recycling logo, products bearing…

Barbara RuckerJun 4, 2026
More Than a Feeling? Why Packaging Forms Drive Brand Preference
More Than a Feeling? Why Packaging Forms Drive Brand Preference
Barbara RuckerMay 20, 2026

Old Bay is having a moment. No, we’re not just saying that because shrimp…

Color Does All The Talking For Crumb
Color Does All The Talking For Crumb
Barbara RuckerMay 20, 2026

Crumb’s color-coded body care line proves a great hue system and rounded matte forms…

Design B&B Strips Naked Down To Its California Roots With Brand Refresh
Design B&B Strips Naked Down To Its California Roots With Brand Refresh
Barbara RuckerMay 20, 2026

Naked Smoothies recently underwent a brand identity refresh by Design B&B. The new look…

Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Barbara RuckerMay 18, 2026

Some brands start to fade into the background because they’ve been around for what…

Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Barbara RuckerMay 18, 2026

Hyper Blast is a new caffeinated and malt-flavored beverage created by the Brooklyn-based agency…

Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia
Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia
Barbara RuckerMay 18, 2026

Minute Maid’s frozen juice concentrates are officially out of the market, with parent company…

Herman-Scheer’s Stash Update Is Steeped In Flavor
Herman-Scheer’s Stash Update Is Steeped In Flavor
Barbara RuckerMay 15, 2026

Los Angeles-based agency Herman-Scheer refreshes the packaging and identity for the tea brand Stash.…

Daniel Miller Cracks the Tin Open on Illustrating the World of Fishwife
Daniel Miller Cracks the Tin Open on Illustrating the World of Fishwife
Barbara RuckerMay 14, 2026

“Making it” as a working artist is a loaded, petrifying concept for many of…