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The Taste Trap: Why Focusing On Flavor Could Cost Your Brand
The Taste Trap: Why Focusing On Flavor Could Cost Your Brand
Barbara RuckerMar 27, 2026

With a Dieline account, you can save posts and revisit them on any device.…

Soul Sight Taps Legacy For Coors Banquet’s Rocky Mountain Series
Soul Sight Taps Legacy For Coors Banquet’s Rocky Mountain Series
Barbara RuckerMar 26, 2026

There are a ton of new beer brands and updated packaging redesigns, and we…

Studio Chong’s Bubblegum Stuff Refresh Sticks To Silly Fun
Studio Chong’s Bubblegum Stuff Refresh Sticks To Silly Fun
Barbara RuckerMar 26, 2026

Studio Chong refreshes novelty goods brand Bubblegum Stuff. The update highlights Bubblegum Stuff’s silly…

The Best Packaging Redesigns of Winter 2026
The Best Packaging Redesigns of Winter 2026
Barbara RuckerMar 24, 2026

Winter has passed, the snow is thawing, and the weather is giving way to…

TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
Barbara RuckerMar 24, 2026

Korean Bros is a brand of Korean pantry staples that rides the wave of…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

LALA Teams up with Conciergency to Create Mexican Soccer Jersey Milk Cartons
LALA Teams up with Conciergency to Create Mexican Soccer Jersey Milk Cartons
Barbara RuckerMar 20, 2026

Mexican food and dairy company LALA has unveiled a limited-edition packaging collection inspired by…

Alysa Liu Continues to Get Even Cooler, This Time by Partnering with Lucky Charms
Alysa Liu Continues to Get Even Cooler, This Time by Partnering with Lucky Charms
Barbara RuckerMar 18, 2026

Alysa Liu, Olympic Gold Medalist and Team USA figure Skater, has partnered with Lucky…