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Sweet Dreams Start with Gentlee
Sweet Dreams Start with Gentlee
Barbara RuckerMar 9, 2026

I love discovering packaging that knows its audience before I even read a word. …

WPO invites global packaging community to join the Pack’t Forum
WPO invites global packaging community to join the Pack’t Forum
Barbara RuckerMar 9, 2026

The World Packaging Organisation announces that Pack’t Forum, its global digital platform dedicated to…

Honey Department’s Brand Identity Lays It On Thick (and From an Aluminum Tube)
Honey Department’s Brand Identity Lays It On Thick (and From an Aluminum Tube)
Barbara RuckerMar 8, 2026

Honey Department is a new honey brand that, unlike conventional liquid honey, is thick…

Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Barbara RuckerMar 6, 2026

Chupa Chups has sent out lollipops with multilayered, industrial-strength wrappers to influencers, inviting them…

Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Barbara RuckerMar 5, 2026

Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed…

Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Barbara RuckerMar 4, 2026

Estudio Cariño designs the brand identity and packaging for Mexican condiment brand “Maldita Envidia,”…

Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Barbara RuckerMar 4, 2026

Peanut butter is the latest category to get the squeeze bottle treatment with Australia’s…

Future Fur’s Packaging Is Premium Without Feeling Too Precious
Future Fur’s Packaging Is Premium Without Feeling Too Precious
Barbara RuckerMar 3, 2026

There is something instantly refreshing about packaging that feels built for real life. With…