The Coffee Foundation, designed by Paolo Vendramini, is a brand that combines coffee culture with mental health awareness. Founded by Damien, an Australian living in Switzerland who experienced mental health challenges, the initiative aims to foster open conversations about mental health through the universal language of a hot cup of Joe.
The packaging design is inspired by traditional pill bottles, symbolizing the therapeutic power of conversation. Each product name, such as “Fighting Isolation” and “Fighting Stigma,” reflects the brand’s mission and promotes empathy.
