It is in ice cream’s nature to be something joyful; ergo, the packaging needs to be just as joy-inducing.
And for the most part, when you stare into the frozen abyss of the ice cream cooler, that’s just what you get—unless you’re Talenti, because they made gelato look virtually tasteless while showing off the goods in a plastic tub (incidentally, these are great for leftovers).
Fret not, though. Our November 2025 Pack of the Month, Gelo Celo, stuck the landing. Armed with its dynamic, ever-changing wordmark and a delightful color palette, the Boo Republic-designed brand brings an effervescent charm to every touchpoint in the identity.
