PEEL SCENT borrows the visual language of fruit crates, produce stickers, and oversized type. Oleksandra Novichenko scales up the logotype, then floods the remaining space with punchy sticker-style graphics that feel reminiscent of 1970s packaging and pop-art citrus posters.
In a category where candles often lean muted and spa-like, PEEL SCENT swings to the opposite, bright and loud, turning everyday fruit iconography into a full branding system for candles, of all things.
