Franchises cannot scale endlessly. IP should be treated with a scarcity mindset; the more sparingly they’re used, the more valuable they become.
The post Shelf Life 090: The Upside Down of Franchise Fatigue appeared first on DIELINE.
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Franchises cannot scale endlessly. IP should be treated with a scarcity mindset; the more sparingly they’re used, the more valuable they become.
The post Shelf Life 090: The Upside Down of Franchise Fatigue appeared first on DIELINE.
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