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Snack brands are rethinking packaging on a multitude of fronts. While convenience and performance are still among the top priorities for snack food providers, brands are now looking to improve their packaging in other areas like sustainability and design. As a result, the evolution of snack packaging not only has become constant and continuous, but it has also become much more well-rounded, with innovations taking place in a variety of ways.
As an example, TIPA Compostable Packaging recently expanded its portfolio to include four new high-barrier film and laminate products. Applicable for snack packaging and other products, the new additions are compostable and can be used on existing packaging machinery.
On the sustainability side, Burts recently launched new crisp packaging that features 55% recycled plastic. The new packaging rolled out across a variety of Burts flavors and is expected to save around 8,000 tonnes of virgin plastic.
In terms of packaging design, Lay’s underwent a major brand refresh for its packaging. The new visual identity and packaging features revamped color schemes, typefaces and product imagery.
Learn more about these innovations below.
TIPA Expands Portfolio with New High-Barrier Film and Laminate Products
TIPA’s new laminates offer innovative moisture and oxygen barrier properties. Image source: TIPA Compostable Packaging
TIPA Compostable Packaging, a global leader in developing and manufacturing compostable flexible packaging solutions, has expanded its diverse portfolio to include four new breakthrough high-barrier film and laminate products. With continued growth in demand for sustainable flexible packaging, these new laminates extend TIPA’s mission to offer compostable alternatives without compromising on performance, barrier, or machine compatibility. Key applications include single-serve and sachet applications, chips and other salty snacks, protein and drink powders, nutraceuticals like vitamins and gummies, ground coffee and tea, and more.
TIPA’s new laminates offer breakthrough moisture and oxygen barrier properties, allowing a wider variety of foods to use compostable packaging with no compromise on shelf life. The new high-barrier laminates include both paper and transparent print layers, giving brands a variety of options to meet the functional and aesthetic need of their products. All of TIPA’s films and laminates are designed to be run on conventional packaging machinery and are printable and sealable.
Burts Launches New Crisp Packaging Featuring 55% Recycled Plastic
The new packaging rolled out across a variety of flavors and sizes this past June. Image source: Burts
Award-winning snack maker, Burts, recently launched new packaging for its crisp packets made from 55% recycled plastic. Using recycled post-consumer (PCR) material to create the more environmentally friendly packets, Burts rolled out the new packaging across a selection of its favorite flavors and pack sizes of 40g and 150g starting in June. The updated packs also feature a green flash to indicate the use of recycled plastic in the packaging.
Lay’s Debuts Largest Global Brand Refresh in Nearly a Century
Lay’s packaging before (left) and after (right) the brand refresh. Image provided by PepsiCo
PepsiCo has announced that Lay’s is unveiling its most significant global brand transformation in nearly a century with a new visual identity and packaging that will roll out globally.
“More than just a brand redesign, the new Lay’s visual identity, created by PepsiCo’s Design & Innovation team, now tells a story that speaks to its legacy of authenticity while honoring the potatoes’ journey from farm to bag, its commitment to using only quality ingredients, and the unmatched taste and flavor that people know and love,” PepsiCo says.
