Bhutan Agro Industries Limited (BAIL), which processes fruit and vegetables in Bhutan, has changed the packaging for its fruit juice from tinplate to aluminium cans.
The company said the change is intended to support product quality, match international packaging requirements and help with sales outside Bhutan.
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It noted that aluminium cans are lighter than tinplate, more resistant to damage and cool more quickly.
The company said the lower weight can reduce transport costs and fuel use, which in turn can reduce emissions.
It highlighted that the aluminium format is easier to handle and open, and that it helps maintain taste and freshness. The company also described the new cans as improving product presentation.
BAIL CEO Sherab Namgay explained that the switch to aluminium cans bring the product’s packaging and design in line with global expectations.
Environmental considerations were also cited. The company noted that aluminium can be recycled repeatedly without a loss in quality.
Alongside the packaging change, BAIL is increasing its export activity.
It continues to supply Bangladesh and India, including Siliguri and Guwahati, and has entered the Bodhgaya market.
The company said its first shipment to Australia is scheduled for next week, and that it is also preparing to enter Thailand.
The CEO said that the company’s exports focus on beverages with fewer chemicals and preservatives and lower sugar content, and that this approach supports Bhutan’s image overseas. However, BAIL’s juice formulation has not changed.
It continues to use fruit purchased from local farmers, processed at its food-safety-certified facility in Lingmethang, Monggar, reported The Bhutan Live.
