How Australia Is Leading Innovation in Beer, Wine and Spirits Packaging

How Australia Is Leading Innovation in Beer, Wine and Spirits Packaging



To be accurate from the outset, this feature story does not look exclusively at Australia. However, we couldn’t help but notice that some of the most recent reports regarding sustainable wine packaging are tied to Australia, which is home to 65 designated wine regions.

Even more remarkable is that the parties behind the headline-making solutions adopted completely different approaches to sustainable wine packaging.

For example, SIG and Australia’s Hill-Smith Family Estates were recognized recently with both the Packaging & Design Award and the Sustainability Award at the 2025 Wine Industry Impact Awards for their collaboration to bring Australia’s first recycle-ready, bag-in-box packaging for wine to market. 

Meanwhile, Packamama was recently awarded AU$1 million (~£500,000) under Australia’s Business Research and Innovation Initiative (BRII) to develop next-generation, circular polymer wine bottles that protect wine quality, cut carbon emissions, and strengthen the competitiveness of Australian wine at home and abroad.

Of course, Australia doesn’t have a monopoly on packaging innovation, and recent packaging innovations extend beyond wine to beer and spirits.

Fedrigoni Self-Adhesives recently demonstrated its commitment to sustainable packaging with its wash-off label solution, designed to support glass circularity in the wine, spirits, and craft beer sectors. The product offers the durability brands require in challenging environments (e.g., refrigeration, ice buckets) while ensuring that labels detach cleanly during the washing process for effortless bottle reuse.

Last but not least, SupplyOne’s comprehensive packaging solutions for wineries reminded us of the myriad decisions that go into wine packaging. From protective materials to labeling to orchestrating limited-release offerings, wine purveyors realize that the right packaging choices are critical to maintaining and strengthening brand loyalty.

Read the stories below to learn more about these groundbreaking developments that are transforming beer, wine, and spirits packaging.

Recycle-Ready, Bag-in-Box Wine Packaging Wins Sustainability, Design Awards

The recycle-ready bag-in-box for wine developed and manufactured at SIG’s Adelaide facility.

The recycle-ready bag-in-box for wine developed and manufactured at SIG’s Adelaide facility. Image courtesy of SIG

SIG and Hill-Smith Family Estates have been recognized with both the Packaging & Design Award and the Sustainability Award at the 2025 Wine Industry Impact Awards for their collaboration to bring Australia’s first recycle-ready, bag-in-box packaging for wine to market.

The dual recognition comes during a landmark year for the Wine Industry Suppliers Association (WISA), which is celebrating 25 years of championing innovation, collaboration, and technical excellence throughout the wine industry.



Packamama Awarded Grant to Decarbonize Australian Wine Packaging

Bottles of Banrock Station chardonnay inside ice buckets.
Example of Packamama’s circular polymer wine bottle laying on a tree branch. Water is the background.

Independent life-cycle analyses confirmed that Packamama’s bottles reduce greenhouse gas emissions by more than half compared with traditional glass bottles. Courtesy of Packamama

The Australian Government has awarded Packamama AU$1 million (~£500,000) under the Business Research and Innovation Initiative (BRII) Proof-of-Concept Round to develop next-generation, circular polymer wine bottles that protect wine quality, cut carbon emissions, and strengthen the competitiveness of Australian wine at home and abroad.

This follows the AU$100,000 (~£50,000) feasibility grant previously awarded under BRII, which funded Packamama’s initial study demonstrating technical viability and emissions savings.



Fedrigoni Advances Circularity with Wash-Off Labels for Glass Bottles

Bottle on a bed of ice utilizing one of Fedrigoni’s wash-off labels.

Fedrigoni Self-Adhesives’ wash-off label solution offers the durability brands require in challenging environments while ensuring that labels detach cleanly during the washing process for effortless bottle reuse. Image courtesy of Fedrigoni Self-Adhesives

Fedrigoni Self-Adhesives is reinforcing its commitment to sustainable packaging with its wash-off label solution, designed to support glass circularity in the wine, spirits and craft beer sectors.

Designed with Fedrigoni’s premium FW8000 wash-off adhesive and Sorolla H+O WS facestock, the product offers the durability brands require in challenging environments, from refrigeration to ice buckets, while ensuring labels detach cleanly during the washing process for effortless bottle reuse.



SupplyOne Highlights Comprehensive Suite of Packaging Solutions for Wineries

Image showing SupplyOne’s corrugated packaging for a case of wine.

At the core of SupplyOne’s comprehensive suite of winery packaging solutions is a range of corrugated and protective packaging options engineered specifically for wine shipments. Courtesy of Supply One

SupplyOne, Inc., a value-added North American packaging distributor with custom converting capabilities, highlights its comprehensive suite of winery packaging solutions designed to help vineyards, wineries, and wine clubs better protect their products, streamline operations, and strengthen brand loyalty. Developed for the unique demands of wine production and fulfillment, these solutions bring together protective packaging, branding, and automation to support growth-minded producers from bottling line to club delivery.

At the core of the offering is a range of corrugated and protective packaging options engineered specifically for wine shipments. SupplyOne provides custom wine shipping boxes in multiple bottle configurations, along with molded pulp inserts that stabilize bottles in transit and support sustainability goals. Retail-ready packaging for gift sets and tasting room displays further help wineries enhance shelf presence while using recyclable, curbside-friendly materials that appeal to environmentally conscious consumers.





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