Finally, a personal care line that makes minimalism more interesting.
Hello Klean’s packaging from Two Times Elliot keeps the graphics ultra-spare, with crisp sans-serif type and pill-shaped labels.
The surprise, however, is the silhouette. The rounded bottles and jars, which feel almost cushiony, are a gentle juxtaposition to the more clinical text system. There are no illustrations, just a clean hierarchy and a little wink of softness. We’re seeing this rounded vessel shape in to-go coffee cups, and I think it’ll start making its way into more and more categories. Beauty is clearly next.
