- Esspo is a new brand of RTD espresso soda positioned as an alternative to conventional coffee, cold brew, and energy drinks.
- Branding and packaging by Fabricius Design superbly communicate the essence of coffee through flowing backgrounds and a bold red wordmark.
Coffee, but especially espresso, is often associated with Italy and Italian culture, despite it being enjoyed globally. The category is awash with Italian tropes, but branding for espresso soda Esspo, by Fabricius Design, manages to lean into the country’s love of food and drink without being cliché.
Esspo is a new brand of Ready-To-Drink (RTD) coffee-based drinks, positioned as an answer to the 3 PM slump. The brand says that its canned carbonated drinks are better than a traditional cup of coffee, cold brew, or a sugary energy drink. Each 12-ounce can of Esspo contains 120mg of caffeine and comes in Classic Vanilla, Cherry Vanilla, and Sweet Lemon. All of Esspo’s flavors are gluten-free, stevia-free, dairy-free, vegan, non-GMO, and kosher.
