Pasta is such a comfort food, it makes sense that Northern Pasta Co. leaned right into it with its packaging.Ā
Design agency Roleplay kept that comfort food in mind, but the design also leans into a restaurant-inspired approach, pulling cues from deli boards and neighborhood eateries to create something that feels full of character. Color becomes a major factor as well, with bright, punchy blocks that shift across flavors while sitting against natural kraft paper, creating a balance between craft and energy. What makes this stand out the most, though, is how it rejects the quiet aesthetic of better-for-you food and instead brings the joy of a busy neighborhood restaurant straight into the grocery aisle.
