- 3AND creates a clean, minimal identity for Bonearth Food Market built around a hand drawn swirling motif that visualizes circular food systems..
- Simple typography and subtle color coded lids turn a complex concept into something intuitive, playful, and visually distinctive.
Vegetable ice cream doesn’t sound amazing or even elegant. But Bonearth Food Market is a vegetable ice cream brand based in Japan, and design agency 3AND centered the identity around a hand-drawn swirling motif that visualizes the cycle from tableware to soil to food and back again. The typography is minimal and airy, allowing the graphic system to lead with clarity, turning vegetable ice cream into the exact descriptors never thought possible: elegant and amazing.
