Right now, brands are leaning into storytelling, we’re hearing it over and over again, and Tómbola captures that perfectly. Saint-Urbain turns each pint into a modern Lotería card, a traditional Mexican board, where every flavor becomes its own playful visual story rooted in Mexican dessert culture.
The typography is clean and simple, letting the illustrations lead while keeping everything entirely legible. Color brings it all to life with pastels that mirror the ingredients. But what makes this stand out is how it ditches typical ice cream cues and instead builds a collectible, narrative-driven system that makes ice cream even more craveable than it already is.
