- Yiayia and Friends extends its brand universe into tea, with a range of four organic Greek mountain teas
- Greek agency Beetroot helps build out a packaging system featuring bright color-blocked shapes that interlock
The Yiayia and Friends brand universe is as vast as it is charming, centered around its eponymous talisman, Yiayia. The Greek lifestyle brand has extended its folksy, whimsical world into the tea space, with adorable yet tasteful packaging that brightens your spirits, counter, and cupboard.
Partnering with the Greek tea company Symbeeosis on the product and Greek agency Beetroot on the packaging, YiaYia and Friends organic Greek mountain tea leans into its Greek roots in key ways, but feels welcoming to all, given the fantastically inviting and timeless YAF universe. The illustration style adds to this inviting vibe, built around simple color-blocked shapes in vibrant jewel tones. These colorful shapes build out the characters and scenery on each box, interlocking together pleasingly.
