Can vitamins be fun? Young Jerks thinks so! In fact, they know so, because they’ve just done it for Complete Natural Products (CNP).
CNP is a family-owned vitamin and health supplement company that recently sought out the expertise of Young Jerks to create a new packaging system for its vast product line.
“They needed systems for days,” Young Jerks partner Dan Christofferson tells me bluntly. “Not only did they have hundreds of SKUs, but each packaging format contained multiple product lines; systems within systems. The challenge was to build an eye-catching, ownable brand while ensuring category-specific information and benefits remained clear, legible, and easy to navigate on a crowded wall of similar supplements.”
