- JIN JIN is a concentrated enzymatic cordial with branding from Roleplay to break free from wellness industry sterility
- Roleplay needed to create a look for JIN JIN that gave the wisdom of its ancient Japanese recipe a modern stage
These days, it’s all about gut health. And JIN JIN is here to help bring the tradition of ancient tummy-friendly enhancing recipes into the modern era, and make it enticing to a contemporary audience.
JIN JIN is a concentrated enzymatic cordial—try saying that five times fast—which is great for your gut health but not great for snappy branding purposes. So JIN JIN worked with Roleplay on the tricky task of communicating the drink’s function in a way that resonated with a mainstream, western consumer base.
