The specialty coffee world loves elaborate ornamental design and hand-drawn botanical illustrations, so when a roastery shows up with packaging that looks like the antithesis of that, it resets your expectations of what this category can do.
Module is a limited-release Edinburgh roastery with packaging designed by Standard Format, which builds its entire system around the visual language of utility objects, referencing toolboxes and luggage through a rigid kraft board box. For the first series, the sleeves were printed on discontinued paper stocks sourced from G.F. Smith, a design decision as conceptually rich as anything happening in contemporary art publishing right now. The frosted three-layer inner bags mirror the same die-cut handhold as the outer box, creating a relationship between every component in the system.
Every single detail was designed with intention, and it certainly shows.
