The “eat your skincare” trend has exploded from TikTok viral content into a multi-billion dollar industry reshaping the boundaries between food, beauty, and wellness. The global beauty ingestibles market is projected to nearly triple to $9.41 billion by 2033 — and brands like Cleveland Kitchen, Vital Proteins, and Cocokind are already cashing in. From probiotic coleslaw at Walmart to collagen sparkling water at Sephora, the grocery aisle is becoming the new beauty counter. Here’s what the edible skincare boom means for CPG brands, founders, and the future of functional food.
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