Soda brands are leaning hard into collectible can series right now, and 7UP’s Destinos Guatemala collection, designed by PepsiCo Design‘s Latin America team, is a joyful execution.
Each can in the four-part series illustrates a different Guatemalan destination. The illustration style is flat and graphic with layered depth, pulling from the tradition of travel poster art and postcard illustration that peaked in the mid 20th century but reads completely contemporary here, with a color palette that shifts per destination while always anchoring back to 7UP green at the top of the can. The location name sits in a clean white sans serif alongside the 7UP logo, keeping the brand present without crowding the illustration, and the whole series has the collectible energy of something you’d want all four of rather than just one.
It’s a true love letter to Guatemala.
