Heineken Ireland and The Otherly have introduced Orchard Thieves Wild Apple Cider, characterized by reduced sugar and no artificial sweeteners. This cider, aimed at the younger Irish market, blends a bold identity with a crisp, refreshing taste.
The Otherly’s creative work includes a striking brand story featuring the Orchard Thieves fox, captivating packaging, and an engaging campaign, “Head for the Wild,” which highlights the cider’s unique qualities. The project showcases powerful storytelling through various touchpoints.
